Tag Archives: Las Vegas Advertising Agency

The Color of Advertising – What to use and why.

Color Bar

Color is one of the most important factors to consider when creating  your advertising or media message.

How you use color in your advertising, the colors you choose, and whether they are dark, bright or soft can make a huge difference.

Color can help you

1. Create an image you want for your store or business.

2. Sell to the people you want as customers.

3. Create interest in people in buying or sampling your product or service.

Below are some ways advertisers and marketers use color to create better and more impactful media messages. While these examples don’t describe all the ways  color may be used, they do so you the advantages of using color wisely.

Colors to use and why

RED is one of the most vibrant of colors and he most emotionally charged. Used in fast-paced commercials, red communicates vitality and youth for a product or brand. Use red for single items or sparingly throughout. Red can say that you are energetic and up to date.

BLUE is considered a friendly color. It reflects a conservative, traditional and friendly image.

WHITE is one of the colors most associated with quality in television commercials. It symbolizes style and value to most viewers. When used in slow-paced commercials, white can convey excellence and elegance.

BLACK denotes sophistication and works well when showcasing high-end products or services. Black can also be used as a background color to enhance other colors. Use black sparingly as a contrast to light or bright colors.

BROWN is considered by many  to be a masculine color. It is associated with the earth, warmth and comfort. In particular brown is appealing to men and is used very often in selling men’s products or services.

GREEN is a color that can stand for health and freshness. It is a comforting and soothing color particularly when use in a low-key and conservative commercial. Green can be very effective element to motivate viewers when a call to action is used.

BRIGHT OR SOFT COLORS are used as a decision based on your overall goal and theme. To communicated a conservative image, choose softer tones and a softer focus. To be more progressive pick brighter colors with a sharper focus.

EXPERIMENT with color to find the perfect mix for your business advertising. While the above guidelines are a good starting point it is okay to try different looks and styles. Depending on the length and message you are trying to convey you might try different colors in various scenes.

Choosing the right colors to market and brand your business is important. How you convey that image and brand is critical. If you need help with either one, Nevada Media Consultants can be your hands on  partner and advocate.

Kelly Herren

Kelly Herren

 

Kelly Herren
Media Consultant
Contact here.

 

 

“Worst” of mouth Advertising

Advertising, Marketing, Business, Word-of-Mouth

That’s right, “worst” of mouth advertising not word-of-mouth advertising. If I’ve heard it once, I’ve heard it a 1,000 times; word-of-mouth advertising is the best advertising.

But really, word-of-mouth advertising is the worst kind of advertising. Why? Do you really know what your customers are saying about you or your business? I doubt it very much.

If your current or potential customers are talking about you at all, it’s likely they are saying things about you or your business that might or might not be true. If it is true and it’s a good thing they are saying, well and good. However, you must remember that their experience with your business is really only from their perspective. Sometimes that perspective is right but many times it is wrong.

Do you want your business success to rely on the potentially flawed perception of one of your current or former customers? I don’t think so.

No matter how hard you try, no matter what you do, your existing or former customers are only going to give others their biased opinions on what they perceive your business to be, not necessarily what it is.

Each person that comes through your door, enters your website or calls you on the phone will walk away with a different experience. When they talk to others about that experience you may find that what they tell others is somewhat accurate or completely wrong. You have very little  control over what is said when  your customers are telling others about their experience with your business.

However, with genuine advertising and marketing you control the entire message. You control the content, theme, tone and feeling that your customers will experience about your business. You control exactly what is said and how you say it. You cannot do this with word-of-mouth advertising, even the so-called paid word-of-mouth advertising.

No matter what media you choose to advertise your business you are in total control. Regardless of your choice you can position your business exactly as you wish it to be positioned in the mind of the current or future customer. You, the business owner and especially with the help of a trusted marketing advisor, can always get it right. You know your business better than anyone. Your customer or potential customer many times can’t articulate what your business is about and many times gets it completely wrong. You can’t reliably build your business that way.

Advertising and marketing with the right message is always the right path to take because you control it. If your customer controls the message it can lead to many unforeseen problems. We all have heard the stories.

Stay in control. Tell your customers what they need to hear and what you want them to hear. It’s just that simple. If you are relying on word-of-mouth advertising to build your business good luck, it rarely if ever works. A well thought out advertising and marketing plan always will.


Kelly Herren
M
edia Consultant
Contact here.